TRU iD is a luxury, urban, streetwear brand that embraces the maximalist lifestyle incorporating  bold prints and vibrant imagery. Our foundation is rooted in the identity of Christianity; we aim to share the gospel of Jesus affirming THEIR tru IDENTITY in christ through the medium of fashion.

       Our mission is threefold:

• to spread the TRANSFORMATIVE good news.

• to create innovative, eye-catching designs that boldly stand out in the streetwear scene, challenging industry norms with our unapologetic maximalist approach.

• to give back to communities through social enterprise.

 As a "challenger brand" we are committed to driving change in the fashion industry by combining: purpose, creativity, and impact. At TRU iD, we believe fashion is more than just clothing— it’s a platform for spreading faith, inspiring change, and fostering a better world.